a fun and interactive way to explore your surroundings
introduction
The Challange is a hunt for dust on the items in your home, to observe how dirt affects the quality of your air environment. Toxins from dust can cause respiratory diseases, which has a negative impact on your health. Those dust is coming from 70% due to transport, it is causes of about 3.8 million premature deaths per year. which has cancers linked to exposure to fine dust that account for 20% of deaths.
To avoid that happening to you, accept the challenge and ask your friends to join you in doing more cleaning to improve the air quality in your home. Clean it before it clean you.
target audience
The campaign targets individuals who want to learn more about air quality and take action to improve it, especially those who are looking for a fun and interactive way to engage with the issue.
how can people interest in it?
They can interact with thing they rarely do and challenge their friends
purpose
The purpose of the campaign is to educate individuals about air quality and encourage them to take small actions that can make a big difference in improving air quality, while also building a sense of community around the issue.
experience
Participants must take a photo or video of themselves with ONE item on the list when they wipe it and upload it to social media with the hashtag #AirQualityScavengerHunt and a brief explanation of how that action contributes to air quality.
recipe for action
Step 1: Create a list of 2-3 items related to dusty air quality that can be found in your living area Vehicle, Furniture, High places, Items that are not used in a long time.
Step 2: Share the list on social media (e.g., Instagram, Twitter, Facebook, Tiktok) with the hashtag #ScavengerHuntOnAirQuality and short description how to do the campaign.
During Activity
Step 3: Participants must take a photo or video of themselves with ONE item on the list when they wipe it and upload it to social media with the hashtag #ScavengerHuntOnAirQuality and a brief explanation of how that action contributes to air quality.
Step 4: Once participants have completed the scavenger hunt, they can post the list (from the organizer or from themself) and tag their 3 friends to join in.
Step 5 : After they finish the chanllenge they can get a QR code from activity organizer, scan it to see a global map, and see other participator's post from all over the world from the hashtag.
By Yuhan Mao, Dabi Tran, Andrei Luu, Rahul Jigmet, April Zhao.